Legacy Percussion Brand Brings Together Artists
Latin Percussion (LP) recently hosted artist “family reunion” events in both New York and Los Angeles. LP artists were joined by staff and executives from LP’s parent company, Drum Workshop Inc. to celebrate the legacy and to toast the future of the more than 50-year-old percussion brand.
“LP became part of the Drum Workshop family just over a year-and-a-half ago,” said LP Chief Product Officer and Drum Workshop Inc. Founder, Don Lombardi. “Since then, the DW mission statement of, ‘solving problems for drummers’ has fueled the growth and development of the LP brand. Everything we do is with the artists in mind and it seemed only fitting we invite all the LP artists from across the United States to join us in an afternoon of music and celebration of the past, present and future of the brand.”
In attendance at the “LA Traffic Jam” party hosted at Center Staging in Los Angeles, on August, 23rd were iconic LP artists including Sheila E, Giovanni Hidalgo, Kevin Ricard, Richie Gajaté Garcia, Jimmy Branly, and Roland Gajaté Garcia among others as well as staff from LP’s West Coast operations including Drum Workshop Inc., Founder and LP Chief Product Officer, Don Lombardi, LP Brand Manager, Derek Zimmerman, LP Artist Relations, Jerry Zacharias, Drum Workshop Inc., President & CEO, Chris Lombardi and Drum Workshop Inc. VP Marketing, Scott Donnell.
LP’s “Midtown Mix” event was hosted on September 13th at the newly opened LP showroom located on Time Square artists in attendance included legendary LP percussionists Candido Camero, Bashiri Johnson, Giovanni Hidalgo, Carl Allen and Gerald Heyward as well as staff from LP’s East Coast office including LP Artist Relations Coordinator, Terry Tlatelpa-Lopez and Senior Marketing Manager, Jeff Ivester.