Is this drum advert encouraging young drummers?
This fake drum video was shot by fashion label Pepe Jeans to promote their new collection of music-inpired clothing. The brief given to the film crew to coach a model that had never played drums before to look convincingly as though she was playing the fairly complex beats in the sound track.Bearing in mind she had never played drums before this video shoot (apart from a couple of hours coaching), the result is this Pepe Jeans advert of continuous drumming.
But is this encouraging youngsters to take up drums or is it too much about the sex and not enough about the rock and roll? Leave your thoughts below.