Aerosmith Drummer Launches His Own Coffee
When Aerosmith drummer Joey Kramer hit bottom after years of drugs, sex and rock ‘n’ roll, he found a sobering antidote to addiction in coffee, but finding a good cup of joe on the road wasn’t easy, so he decided to take matters into his own hands.
The Rock and Roll Hall of Famer decided to start his own coffee brand.
Now, Kramer has teamed up with Comfort Foods, Inc., which will roast, package and distribute his whole-bean, organic line, Rockin’ & Roastin’ Coffee, out of its North Andover facilities.
“Their commitment and focus on producing a top-quality product is something that really caught my attention,” Kramer said, “and I look forward to working with them to further perfect my Rockin’ & Roastin’ brews while getting it onto the shelves of retailers and into the hands of consumers.”
After traveling the world, Kramer developed a trio of sustainable coffees: two dark roasts from Sumatra and Ethiopia, and a dark-medium from Guatemala, which previously were available only online and in small batches.
Unlike “sun grown” coffee that’s cheaper to produce, but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ Coffee is cultivated using the traditional “shade grown” method, under a canopy of indigenous trees.
With the help of Comfort Foods, Kramer will soon bring his coffee swagger to the masses with an announcement of where to find his signature brews at wholesalers, grocers and retailers.
In addition to broader accessibility, Comfort Foods will bring a revamped product that packs enhanced flavors, improved packaging and new organic brews to consumers.
Adds Comfort Foods CEO Steve Beattie: “Comfort Foods is extremely excited about the partnership with Rockin’ & Roastin’ Coffee. It’s a pleasure to be teaming up with someone such as Joey Kramer.”